The Destination

Swedish Lapland is where you venture if you're looking for something far out of the ordinary - something unforgettable: an experience that will always stay in your memory. This is a spectacular destination and Europe's leading region for active incentives - the place to go if you want to turn your meeting into an unforgettable experience.


The city of Luleå – being the capitol of Swedish Lapland - is situated 1 hour’s flying-time north of Stockholm and 160 km south of the Arctic Circle. The original settlement developed at Old Town Gammelstad, 10 km outside Luleå and after the land rose, the harbour was moved to where Luleå now stands. Gammelstad remains as the historic gem of the region and is a UNESCO World Heritage Site.